How Wigwam proactively negotiate your sale

It’s easy for an Agent to be a messenger. A buyer calls with an offer, the agent calls the seller, and they ask: "Do you want to accept?"

At Wigwam, we believe that’s not agency - it’s just admin.

Our goal is to set the bar for communication and ensure we aren't just finding an offer, but the right outcome. Here’s a look at how we handled a recent weekend of viewings to protect our client's price.

Every Viewing Tells a Story

We don't just collect feedback; we use it as leverage. Last Saturday provided three distinct opportunities to demonstrate our value:

Viewer 1: Feedback was that the third bedroom felt small. While they weren't the right buyer, the feedback helps us refine who we target next.

Viewer 2: They liked it enough to book a second viewing this Friday. This is a vital piece of the puzzle.

Viewer 3: They submitted an offer at the launch price. A "messenger" agent would have simply passed that offer to the seller. Instead, we took responsibility for the result.

Viewer 4: Very positive at the viewing, though we haven’t managed to speak to them yet. We’ve reached out via text to keep them in the loop about the current offer; so they’re aware they need to be quick if they’re interested.

We went back to Viewer 3 and made it clear: The offer needs to be higher. We didn't just ask for more; we gave them the "why":

Market Momentum: The property is fresh to the market and performing well.
Imminent Competition: We have a serious second viewing confirmed for Friday, with more viewings next week.

Creating a Clear Choice

By being transparent with the buyer about the Friday viewing, we shifted the dynamic. It’s no longer a conversation about how much they can "chip off" the price; it’s a conversation about whether they want to lose the house to the person viewing it on Friday.

The Wigwam Difference: We aim to be proactive and supportive, bridging the gap between buyer and seller to ensure no money is left on the table.

Why Our Leverage Was So Strong

When we went back to Viewer 3 to tell them they needed to increase, we weren't just hoping - we were using market momentum.

Because the property was fresh to the market, competitively priced, and clearly in demand. When you combine that with a diary full of forward-booked viewings, the buyer realises they aren't the only player on the field.

This creates a healthy "fear of loss"; they know that if they don't step up now, they risk losing the home to someone else before the week is out.

The Outcome This Time

We secured £7,000 above the launch price on this property, after receiving an offer from Viewer 4, leveraging Viewer 3 upwards, before moving to “Best and final” offers. Proof the competition creates results.

Our Promise

We are here to achieve results, not just tick boxes. By managing the timeline and using real-time interest as leverage, we ensure that when we finally present an offer for your approval, it’s the best possible result the market can deliver.

Thinking of selling? Let’s talk about a strategy that actually works.

Give the Wigwam Team a call to discuss how to make sure you’re in the strongest possible position to negotiate: hello@wigwamhomes.co.uk /01482505152