9 Heatherwood Court: 9 days and £12,500 above the launch price
When a property is presented perfectly and priced strategically, the market reacts instantly.
Our sale of 9 Heatherwood Court is a prime example of how we created immediate momentum to deliver exceptional results.
In just 9 days, we took this property from "New on Market" to "Sold STC," achieving a fantastic final price of £12,500 above the launch price.
Here is how our proactive approach turned a targeted interest into a premium sale.
Quality meets demand: The numbers
The interest in 9 Heatherwood Court was both swift and serious. The Guide Price of £200,000-£210,000 acted as a launch pad for online interest.
By filtering for the most motivated buyers, we ensured every interaction counted:
43,000 views on Social Media: Captivating video content reached more people than the portals ever could, leading potential buyers to see the best of the space.
975 clicks on Rightmove: Our high-end photography and compelling listing ensured the property stood out in a crowded digital marketplace, stopping the scroll for nearly 1,000 potential buyers.
A fully-booked Viewing Schedule: We successfully converted that digital interest into a flurry of activity, hosting 4 viewings within days.
Double-offer Success: The competition was clear from the start, resulting in 2 strong offers that allowed us to negotiate the price upward.
How we delivered the "Wigwam Win":
1. The "Rightmove Stop" factor
With nearly 1,000 clicks in just over a week, our online presentation did exactly what it was designed to do. We highlighted features that buyers are searching for most, ensuring prospective buyers click on our listing first.
2. Viewing management
We don't just open the doors; we engineer an environment. By bringing 4 motivated, proceedable buyers through the property in quick succession, creating a ‘crowd effect’, we created a tangible sense of competition. When buyers see others interested, it reinforces the value of the home and encourages them to put their best foot forward.
3. Strong negotiation
Managing multiple offers requires a steady hand and experience. We worked closely with our sellers to navigate the offers from the middle of the guide price to the top, and beyond - pushing the final sale price to £12,500 above the launch.
4. Qualification and conveyancing
A buyer who’s had to compete, isn’t a buyer who wants to hang around. The buyers of this property were proactive and communicative and played a key part in taking the sale from Sold STC to Completed.
Thinking of selling?
The success of 9 Heatherwood Court proves that with the right team, you can achieve a record-breaking result without your home sitting on the market for months.
If you want to see your property achieve this kind of impact, we’d love to show you how we do it. Get in touch to start the conversation: hello@wigwamhomes.co.uk /01482505152