12 Days to £15k over asking price!

When a property is launched with the right strategy, the market responds with incredible speed. Our recent sale of 361 Queensway is a masterclass in how Wigwam creates a high-impact "launch window" to drive a property’s value far beyond seller expectations.

Our strategy was to create a 'magnet' effect. By launching slightly below our £120,000 estimation, we ensured the property stood out against stagnant local competition. This shift from 'waiting for an offer' to 'leading the market' allowed us to expertly navigate multiple bids and secure a premium sale price much faster than the market average.

In just 12 days, we transitioned from a brand-new listing to Sold STC, achieving a final price of £15,000 above the launch price.

Here is the breakdown of how our targeted approach at Queensway delivered a result that truly stands out.

The numbers: 12 days of intense demand

The data for 361 Queensway tells a story of immediate attraction and decisive action from motivated buyers:

1,390 clicks on Rightmove: Our digital marketing ensured that the "Launch" was seen by nearly 1,400 potential buyers in less than two weeks, making it one of the most-watched homes in the area.
7 quality viewings: We curated a busy viewing schedule, bringing 7 serious buyers through the door in quick succession. This density of viewings is the key to creating that "must-have" feeling.
4 competitive offers: With over half of our viewers submitting an offer, we created the perfect environment for price negotiation.

How the "Wigwam Launch" Delivered the Win

Achieving a £15,000 surplus in just 12 days is the result of a deliberate, high-energy sales process.

1. Beating the Competition

With nearly 1,400 clicks in such a short timeframe, our presentation of 361 Queensway did exactly what it was designed to do - sell faster than the properties around it for attention on the portals.

2. Strategic pricing

We utilised a below value launch price, designed to make 361 Queensway a standout choice for anyone looking in an area where lots of similar properties were sitting on the market, not moving.

3. Block viewing magic

By leveraging the online attention, we hosted 7 viewings during the marketing period, but we ensured that every buyer felt the presence of their competition. This urgency is what transforms a standard offer into a record-breaking one.

4. Navigating the 4-Way Bidding War

Receiving 4 offers in 12 days requires expert handling. We didn't just take the first offer that came in; we expertly managed the competing interests to ensure our sellers walked away with an incredible £15,000 more than the initial launch price.

5. Setting the groundwork for Solicitors

When a property receives multiple offers, there is an onus on the buyer to proceed quickly. This property was no exception - the Solicitors took 71 days from start to finish. This means this property went from listed to completion in 83 days.

Is your home our next big result?

The success at Queensway proves that with a proactive marketing engine and a proven strategy, you can achieve a life-changing result in less than a fortnight.

If you want to see your property achieve this kind of momentum and value, we’d love to show you the Wigwam way. Get in touch to start the conversation: hello@wigwamhomes.co.uk /01482 505152