2 Brimham Mews: A Street record in 16 days
In the world of property sales, some results are worth reading about. Our recent sale of a property near Howdale Road is a perfect example of what happens when strategy, presentation, and local expertise collide.
The result? The property was off the market in just 16 days, selling for a staggering £7,500 above the launch price (Launch price +5%), a new record for that Street!
Here is the breakdown of how Wigwam delivered these results, and why we attribute this overwhelming interest to our proven launch strategy.
The Power of the Numbers
To understand why this sale was such a success, you have to look at the performance data during that 16-day marketing period.
5,692 views on Social Media: Before we hit the portals, we showed the property to almost 6,000 across Instagram and Facebook.
1,881 Clicks on Rightmove: Our bespoke marketing presented the property to almost 2,000 in just 15 days.
6 Qualified Viewings: We don't just open the doors for anyone; we ensure the right buyers are walking through the hall to maximise the chance of a successful sale.
4 Competitive Offers: By creating a sense of urgency and competition among motivated buyers, we drove the price well beyond the initial expectations.
How We Did It: The Wigwam Strategy
Success like this doesn’t happen by accident. It’s the result of a refined process designed to maximise exposure and turn viewings into offers - and fast!
1. The Launch
The marketing started with a targeted digital campaign. By highlighting the standout attributes of the property near Howdale Road, we ensured the local market was buzzing before the first viewing even took place.
2. The "Rightmove Stop" Factor
To attract high-volume interest in a short window, the online presentation has to be flawless. Professional photography and videography focused on highlighting the property’s best features immediately, ensuring it stood out against every other listing in the area.
3. Strategic Pricing
Setting the right "Launch Price" is where the science comes in. We positioned the property strategically to attract immediate interest, ultimately fueling the bidding war that secured that £7,500 premium.
Before this, the record for the Street was £132,000 - showing the value you can create when you list for interest - rather than setting the price high, and hoping someone matches it.
4. The Competitive Buying Environment
By condensing viewings into a short window, every viewer knew this home was “In demand”. Properties that attract multiple viewings in a short window give the Seller more power when it comes to negotiation.
Not a single offer was below the launch price, so we know we created the right environment.
5. Expert Negotiation
Managing four offers requires superb communication with both buyers and sellers. We collated and relayed the offers, providing details on each buyer's situation. By managing the process professionally, we ensured the seller achieved the absolute best market price.
6. Qualification and Conveyancing
Industry data suggests that properties that find a buyer in the first 28 days have a much higher chance of reaching completion. That means we built a solid foundation for a smooth journey to moving day. This proeprty went on to complete in just 55 days.
Is Your Home Next?
The sale of this Howdale Road property is a perfect example of what happens when local expertise meets a proactive sales strategy. If you are looking for marketing that cuts through the noise, and an outcome to tell your friends about, Wigwam is ready to help. Get in touch now: hello@wigwamhomes.co.uk / 01482 505152