How we secured £5,000 more for a Seller using strategy.

When a property is launched with the right strategy, the market responds with incredible speed. Our recent sale of 2 Bacheler Street is a masterclass in how Wigwam creates a high-impact "launch window" to drive a property’s value far beyond seller expectations.

Rather than list at £125,000 and wait for 'the right buyer,' we took a proactive approach. We utilised an aggressive launch price to dominate the local market, creating a surge of interest that bypassed the usual waiting game and secured a result well above our expectations in record time.

In just 25 days, we transitioned from a brand-new listing to Sold STC, achieving a final price of £5,000 above the launch price.

Here is the breakdown of how our targeted approach at Bacheler Street delivered a result that truly stands out.

The Numbers: 25 Days of Intense Demand

The data for 2 Bacheler Street tells a story of immediate attraction and decisive action from motivated buyers:

1,615 Clicks on Rightmove: Our digital marketing ensured that the "Launch" was seen by over 1,600 potential buyers, making it one of the most-watched homes in the area during its time on the portals.
13 Quality Viewings: We curated a busy viewing schedule, bringing 13 serious buyers through the door. This volume of traffic is the engine that drives competitive bidding.
5 Competitive Offers: With a high conversion rate from viewing to offer, we created the perfect environment for price negotiation, pushing the final figure well beyond the initial launch price.

How the "Wigwam Launch" Delivered the Win

Achieving a £5,000 margin on a £120,000 launch price is the result of a deliberate, high-energy sales process.

1. Dominating the Portals: With 1,615 clicks, our presentation of 2 Bacheler Street did exactly what it was designed to do - capture maximum attention and outperform similar properties that were sitting stagnant on the market.

2. Strategic Pricing: We utilised a launch price of £120,000, strategically designed to make Bacheler Street the standout choice for buyers. This "entry-point" pricing drew in a crowd, ensuring the property was the primary focus for anyone looking up to and above £120,000 on the online portals.

3. Building Momentum: By leveraging the massive online interest, we hosted 13 viewings. Managing this level of footfall allowed us to ensure every buyer felt the heat of the competition, turning "interest" into "urgency."

4. Navigating the 5-Way Bidding War: Receiving 5 offers requires expert handling. We didn't just settle for the first figure; we expertly managed the competing interests to ensure our sellers walked away with a fantastic £5,000 more than the initial launch price.

5. Multiple Buyers, Multiple Choice: We actually received an offer of £130,000 for this property, but the Seller opted to proceed with the lower offer because of the buyer’s ability to move quickly.

Is Your Property Our Next Big Result?

The success at Bacheler Street proves that with a proactive marketing engine and a proven strategy, you can achieve a result that defies market averages in less than a month.

If you want to see your property achieve this kind of momentum and value, we’d love to show you the "Wigwam way". Give the Wigwam Team a call to discuss how to make sure you’re in the strongest possible position to negotiate: hello@wigwamhomes.co.uk / 01482505152