How We Sold 18 Train Avenue £8k Over Asking in 17 Days

Speed, high-volume interest, and a strategic launch price: our recent sale of 18 Train Avenue hits the "triple threat" of property success. In just over two weeks, we turned a fresh listing into a highly contested sale, ultimately achieving a final price £8,000 above the launch price.

The goal was to command the market's attention. By positioning the property to attract interest quickly, we made it the standout choice for every active buyer in the area. Rather than sitting back, waiting (and hoping) our phone would ring, we took the initiative - expertly navigating nine offers to secure a positive result.

Here is the breakdown of how our 17-day campaign at Train Avenue captured the market’s attention and delivered a record-breaking result for our clients.

The Numbers: 17 Days of High Momentum

The statistics for 18 Train Avenue show a property that was in massive demand from the moment it hit the portals. We didn't just find a buyer; we created a marketplace:

3,149 Clicks on Rightmove: Our digital "launch" was a massive success, reaching over 3,000 potential buyers and ensuring 18 Train Avenue was the most talked-about home in the area.
11 Viewings: In a rapid-fire 17-day window, we hosted 11 viewings in 2 windows. This level of footfall in such a short time creates an undeniable "buzz" that buyers can feel the moment they walk through the door.
The £8,000 outcome: By concentrating this high volume of viewings into less than three weeks, we fueled the competitive energy needed to push the final sale price over the valuation.

How Wigwam Delivered the Result

Achieving a five-figure sum over the launch price in just 17 days isn't down to luck - it’s down to a proactive, high-energy sales strategy.

1. Dominating the Digital Space

With over 3,100 clicks, our marketing didn't just reach people; it moved them. We use professional visuals and targeted descriptions to ensure that when a buyer sees a Wigwam listing, it’s the one they book to see first.

2. Strategic Pricing

Setting the right "Launch Price" is where the science comes in. We launched 18 Train Avenue at the low end of the estimated value to attract immediate interest, ultimately fueling a bidding war to find the market value.

3. The 17-Day "Sprint"

Time is often the enemy of a high price, but we used it to our advantage. By condensing 9 viewings into just 17 days, we ensured that every viewer knew they weren't the only ones interested. This sense of urgency is what transforms a "maybe" into a "must-have" offer.

4. Offer Management

When you have 9 offers on a property in two weeks, you need a team that can handle the heat. We expertly managed the resulting interest to ensure our sellers didn't just get a quick sale, but the best sale - securing that extra £8,000 for their next chapter.

5. The ‘Back-up Buyer’

This sale actually hit an unexpected ‘bump’ in the road when, during the Conveyancing process, there was a breakdown in the chain. However, because we had a long list of other buyers, we managed to agree another sale without having to remarket the property.

6. Expert Negotiation

Managing 9 offers is very labour-intensive, and requires strong communication and great processes. We collated initial offers and relayed them to the seller, along with information about their situation. We then set a deadline for “Best and final” offers, again relaying them to the Seller.

Want To Make Sure Your Property Hits Rightmove With A Bang?

Give the Wigwam Team a call to discuss how to make sure your property hits the market and creates traction straight away: hello@wigwamhomes.co.uk / 01482 505152