How we sold 136 Blenheim Street

In the world of Estate Agency, some sales just stand out from the crowd. Our sale of 136 Blenheim Street is a perfect example of what happens when strategy, presentation, and local expertise collide.

The result? The property was off the market in just 10 days, selling for a staggering £12,500 above the launch price (Launch price +8%), allowing the seller to secure their dream home.

Here is the breakdown of how Wigwam delivered these results, and why we attribute this overwhelming interest to the launch price strategy.

The Power of the Numbers

To understand why this sale was such a success, you have to look at the performance data during that 10-day marketing period.

3,858 Clicks on Rightmove: This isn't just a number; it’s a testament to high-quality photography, compelling description, and an attractive launch price that stopped the "scroll."
9 Qualified Viewings: We don't just open the doors for anyone; we ensure the right buyers are walking through the hall across two different viewing days.
4 Competitive Offers: By creating a sense of urgency and competition using closely booked viewings, we drove the price well beyond the estimated “walk away price”.

How We Did It: The Wigwam Strategy

Success like this doesn’t happen by accident. It’s the result of a refined process designed to maximise exposure and turn viewings into offers - and fast!

1. The Launch The marketing for this one actually started on Social Media, with a short tour highlighting the standout attributes. Across all platforms, this video generated hundreds of interactions, so we knew this was going to be a hot one.

2. The "Rightmove Stop" Factor To attract nearly 4,000 clicks in 10 days, the online presentation has to be flawless. Professional photography and videography focused on highlighting the property’s best features immediately, ensuring it stood out against every other listing in the area.

3. Strategic Pricing Setting the right "Launch Price" is where the science comes in. We launched 136 Blenheim Street below market value to attract immediate interest, ultimately fueling a bidding war to ensure we achieved market value (or higher).

4. The Competitive Buying Environment By condensing 9 viewings into a short window, we created a "buzz" around the property. When buyers see others interested, it reinforces the value of the home and encourages the best buyers to come forward.

5. Expert Negotiation Managing four offers requires a steady hand and excellent communication. We collated initial offers and relayed them to the seller, along with information about their situation. We then set a deadline for ‘“Best and final” offers, again relaying them to the Seller.

6. Qualification and Conveyancing Industry data suggests that properties which find a buyer in the first 28 days have a 94% chance of reaching completion. This drops to 56% for properties that take 100 days to find a buyer. This proves that the foundations built in the marketing period benefit the whole process.

Is Your Home Next?

The sale of 136 Blenheim Street is a perfect example of what happens when local expertise meets a proactive sales strategy. If you are looking for a smooth, high-value sale that cuts through the noise, Wigwam is ready to help.

Contact Wigwam to discuss how to make sure your property achieves more: hello@wigwamhomes.co.uk / 01482 505152